İsa Yılmaz

Table of Contents

Abstract #

Sustainable Development Goals (SDG) prioritizes responsibility in resource
consumption because of the fear in the increase in scarcity of available resources
in all sectors. Especially, energy and agriculture has been the subject of SDG for
recent years. To reach SDG, many states and international institutions make calls for
preventive policies and emphasize the importance for responsible consumption in
their reports. The aim of those calls is to provide the longevity of available resources
and to save time for the production of their alternatives. For the success of these
policies, people must re-organize and be responsible for consuming resources like
water, energy, agriculture to contribute the transformation process “from the available
to alternatives”. This paper discusses the efficiency of these conviction policies
on cognitive abilities and behavioral biases based on the model of Oechssler and his
colleagues that tests higher cognition correlates with lower conservatism. This paper
suggests that the emphasis in SDG increases the fear about resource scarcity and that
hurts the cognition of consumers because of the increase in irresponsibility of consumers
resulted from this fear.

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