Sustainable Development Goals (SDG) prioritize responsibility in resource consumption because of the fear of the increase in scarcity of available resources in all sectors. Especially, energy and agriculture have been the subject of SDG for recent years. To reach SDG, many states and international institutions make calls for preventive policies and emphasize the importance of responsible consumption in their reports. The aim of those calls is to provide the longevity of available resources and to save time for the production of their alternatives. For the success of these policies, people must re-organize and be responsible for consuming resources like water, energy, and agriculture to contribute to the transformation process “from the available to alternatives”. This paper discusses the efficiency of these conviction policies on cognitive abilities and behavioral biases based on the model of Oechssler and his colleagues that tests higher cognition correlates with lower conservatism. This paper suggests that the emphasis in SDG increases the fear of resource scarcity and that hurts the cognition of consumers because of the increase in the irresponsibility of consumers resulting from this fear.